Managing Markering Communication Essay Example | Topics and Well Written Essays - 2500 words

Managing Markering Communication - Essay Example Integrated Marketing Communications, or IMC, basically refers to the process of combining all the tools used in advertising so that they can function together. Promotion, one of the marketing mix’s 4 Ps, has its own combination of communication elements. All of these elements operate better if they are combined together than when they are used in isolation. Their functions are improved when integration incorporates more than the essential communication tools. There are other kinds of integration like vertical and horizontal integration. Horizontal Integration can happen across business functions as well as the marketing mix. For example, communications production, distribution, and finance should operate simultaneously when the telecom service providers seek to channel messages to their consumers. Different divisions like direct mail, sales, and advertising can operate concurrently via data integration. This calls for a marketing information structure which gathers and shares the pertinent information across different corporate divisions. Vertical Integration basically denotes that communications and marketing purposes have to be formed in such a way that they support the higher level commercial goals and objectives. Internal Integration, on the other hand, calls for all the staff to be kept informed and inspired about new advancements. In a telecom service provider, these could mean new corporate identities, new advertisements, new strategic partners or even new service standards.... Internal Integration, on the other hand, calls for all the staff to be kept informed and inspired about new advancements. In a telecom service provider, these could mean new corporate identities, new advertisements, new strategic partners or even new service standards (Schultz and Schultz, 2003). External integration calls for external allies like PR agencies and advertising to work collaboratively in order to avail an integrated and cohesive message. The main principles of integrated marketing communications comprise: Consistency: A major topic in integrated marketing is consistency. It basically speaks to delivering an identical message about a brand or service across all elements of the media. This is a function that can assist a telecom service provider to create a brand identity that is both effective as well as impressive. For example, a corporation with a high-quality brand has to ensure that its message to different media outlets maintain the same timbre of message that conve ys the promise of superb quality (Pelsmacker, Geuens and Bergh, 2004). If the business invests in an effective TV advertisement but cuts costs in its advertisements in print media, the clients will get a mixed message about the service. Distribution Considerations: Integrated marketing is also about the supply-chain outcomes of a service provider. This basically entails working with contractors that have good reputations that will raise the profile of the telecom service provider. It also means utilising information gathered during marketing to enhance services that meet customer expectations while also improving the general experience of the consumer. Interactive: Interactive marketing encourages and supports a two-way communication process with consumers. This

Utilitarianism and Deontology Assignment Example | Topics and Well Written Essays - 750 words

Utilitarianism and Deontology - Assignment Example There are many different philosophical perspectives that one could apply to the issue of human cloning; it is the utilitarian and deontological perspective that offer two interesting comparative views. Human cloning has dominated science fiction for decades with scenarios revealing how the practice could go terribly wrong. Ethical debates have proposed many other unique issues with cloning; everything from the development of unforeseen genetic flaws, to the devaluation of life, to whether, or not, a cloned being will have rights and even a soul. (McGee) However, it is the incredible potential of medical â€Å"miracles† that cloning might allow, in all its forms, which includes, ending infertility, eradicating genetic diseases, curing illnesses, replacing damaged organs, and last but not least, the ability to create life as they see fit, that continues to lure supporters. The potential positives and plausible negatives of human cloning are not an easy controversy to weigh. Utilitarianism essentially takes an ultimate stand of; do the ends justify the means? The philosophy cares less about how you accomplish something as long as the overall outcome leads to the greatest amount of overall good and happiness. (Moreland 1) While deontology considers less the outcomes and more about the intention behind doing it. The moral intent is more important in deciding whether something is good or bad, or right or wrong, has greater than the outcomes and results. The ideology embraces the â€Å"Categorical Imperatives,† which include a "universality" within the principles, all humans are rational agents, and must be treated as such.